Tag Archives: SPC 213-2

Reputation is everything, and it comes cheap!

Previously I wrote about Persona and my excitement for the launch of its service, well since then Persona has gone live. Instead of the countdown page that I had initially encountered, there now is an attractive welcome page that includes this video explaining their service:

When you scroll down past the animated feature, you see the two main pricing plans of either $9.99 or $19.99 dollars per year. In the first option images are excluded, while in the second the service provides image scanning and ‘deletion’ option.

One aspect that intrigues me is the assertion that Persona scans multiple social media networks, and then sends ‘alerts’ so that when others post inappropriate things the subscriber can quickly get rid of them. This characteristic of the service is something that I think many would appreciate, especially as they get closer and closer to graduation and thus job hunting as well. Often those PR or social media savvy individuals will have fairly good handle on their own privacy settings, but we cannot control how others interact with us on those same networks. I think that this feature and the picture scanning one will draw consumers in and cause this to be a successful and well used resource.

via Dreamstime.com

via Dreamstime.com

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A new Persona

In today’s world the importance of social media as a tool not only for social interaction but for professional interface is well known by most if not all people. Despite this many people are either not aware of nor cognizant of how their social media platform use can affect their chances of hiring for positions at companies. Although some are aware of the effect and try to screen for unsightly postings by using tools such as privacy settings, the perceptions of the user affect what is deemed appropriate and inappropriate.

Launching on September 25th, a Seattle based company is releasing a service called Persona that will give users a hand with their virtual clean up efforts. This web based service will provide a second pair of eyes to review content, and will flag post that could be viewed as controversial or improper. This program will also provide a means of deleting that content from your page. This will be a great asset not only for college students and young professionals, but also for users who may not be as tech savvy thus not be knowledgeable about the restrictions that one can place on post or profile accessibility. I eagerly await the launch!

Via dreamstime.com

Via dreamstime.com

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Certificate in Face-tweetology

The prevalence of social media cannot be understated. The social media revolution has moved from the purely recreational sphere into the mainstream market with corporations and entities using it for everything from tracking responses to their products, to utilizing it as a tool to clean up and maintain positive social image. For those in the Public Relations industry, social networks play a key part in today’s world for the monitor and upkeep of image for clients and personnel alike, thus it certainly caught my attention that universities are catching on and seeing a new trend: Social media courses.

According to USA Today, universities across the nation are implementing courses in social media that would help students to not only master the networks that are currently popular, but to understand how to use them to their best advantage. Programs such as the social media marketing M.B.A. offered from Southern New Hampshire University would include components such as:

  • learning about the psychology of social media and social media campaigns
  • social media marketing

With the rise of this new area, many students find themselves without guidance in using these tools  to their full potential, these programs are a large step in correcting that. In todays technologically connected world using social media to build an individual’s personal brand is a necessity not only for networking within the field, but also for building a positive public narrative and presence in society.

I for one would love the inclusion of more courses implemented in both the undergraduate and graduate programs revolving around this area. Perhaps following the lead of Ohio university, the program could be offered as a minor whereupon completion of the program individuals would receive a certificate in social media. Perhaps the P.R. graduates of the future will cross the stage with one of these certificates ahead of the learning curve and a better consultant for the experience.

via gettyimages all rights belong to John Foxx

via gettyimages all rights belong to John Foxx

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Branding with a dash of flavor

September 3rd seemed to be a day full of announcements for some major technological companies.

Apple released the date of unveiling it’s newest addition to the iphone family, Amazon’s release of the Kindle Paper white was announced for later on in September, and Facebook’s launch of a nail polish called ‘Social Butterfly Blue.’ One particularly large player in the technology game had an announcement of it’s own to make, a partnership with a familiar food corporation, Nestle.

Google has partnered up with Nestle corporation and announced that the newest version of its operating system Android 4.4 will be called KitKat. Although appealing to the senses, this announcement does not particularly get my tastebuds tingling as I recall similar marketing strategy being deployed to link customers to the positive imagery of sweets to technology.

In 2008 LG released a line of phones called the LG chocolate. While the shape of the phone did indeed share a resemblance to a traditional chocolate bar, beyond that there were no real similarities to be had; and that is what therein lies the difficulty of linking food items successfully to technology. Food especially ones such as chocolate which are not only linked to taste but to feelings of excitement, positivity, joy, and comfort are very hard to adequately connect with the physical sensation of cold hard plastic. Try to link it with an operating system (something even less substantial to a consumer), and the task becomes even harder.

The technological behemoth has a plan though: the release of Google merchandise as a contest prize launched by Nestle, and rumors of limited android mascot shaped KitKat bars. None the less, Androids line has been named after food products since its launch and although used, their connection to the foods of their namesake has been passing at best and my guess is that it will continue to remain this way.

via Stockvault.net credit goes to user Merelize

via Stockvault.net credit goes to user Merelize

 

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